The Professional Golfers Association of Malawi (PGAMW) has announced the return of the Warm Heart Pro Tournament 2022, after three year of absence.
The tournament which was last played in it’s inaugural year back in November 2018, has been slated for the month of September and will run from 7th up to 11th this year.
The PGAMW will run the tournament with the support from the Ministry of Tourism, Culture and Wildlife as per their memorundum of understanding signed in October 2020, in which Government agreed to be supporting the annual professional Golf tournament dubbed “The Warm Heart Professional Golf tournament” after realizing the positive impacts the tournament will bring to this nation.
Part of the statement by the PGAMW reads: “PGAMW passionately feels that the game of Golf has the potential of promoting tourism in Malawi hence wishes to take a lead destination branding, targeting that come to enjoy the game on the greens of Malawi. It intends to do this through a more inclusive and intergreted approach that will see it working with the Ministry of Tourism, Culture and Wildlife, Ministry of Sports and Youth Development, Ministry of Economic Planing in identifying strongest and most competitive asserts-Malawi is endowed with – that are appealing in the eyes of prospective visitors especially those associated with the sport of Golf and promote them through the same”.
According to the PGAMW, this year’s tournament will run under the theme “Respect The Green” saying it derives from Goal 15 of Sustainable Development Goals (SDG’s), which advocates for “the protection, restoration and promotion of sustainable use of terrestrial ecosystems; and sustainable management of forests, combat desertification; halt and reverse land degradation and biodiversity loss”.
The statement further said the tournament is expected to attract the world’s best professional golfers who will compete in Malawi for 4 days alongside local professional golfers of the Lilongwe Golf Club.
They have also revealed plans of inviting the state President Dr. Lazarus Chakwera to be the Guest of Honor at the event as they target to raise not less than MK120 million for the prize fund of the tournament.
“The expectation of the event’s Organizing Committee is that the Head of State will be the Guest of Honor during this momentous and historic event. As such the committee endeavours to raise a minimum of MK120m as the prize fund to be able to attract a full field of professionals of not less than 156 players across the globe. The prize fund includes 10% administration fees and a further 10% towards a corporate social responsibility initiative to be determined by the Ministry of Tourism and Wildlife”
The PGAMW has further called apon organizations within Malawi and abroad to parterner them on this event that will profile Malawi to the world as a touristic and golfing destination of choice in the region as the organisations will benefit in marketing their respective brands.
Find out. more information about the event in this booklet.
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