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Malawi takes its coffee to Germany Posted on: Friday, July 25, 2014

This entry also features a German translation directly after the English post. 

Coffee plays only a secondary role in Malawi, at least economically. Only two thousand metric tons of coffee being grown annually. Only half of that will find its way to other countries through exports. Overall, Malawi captures a negligible part of the World’s coffee trade. Nevertheless, coffee farmers from this small country between Tanzania and Zambia produce coffee quality they should be proud of.

The team from kafrika discovered just that: Malawi’s fine coffee. Early in May, specialty coffee online store “kafrika – africa’s finest coffee” opened its virtual doors. The name says it all: at kafrika, the three team members Lars Györvari, Hermann Sorg and Dietmar Beyer, focus 100% on African-sourced coffee beans. According to the founders, no other continent offers the same variety of natural aromas as Africa. Furthermore, Africa is coffee’s home continent as coffee was first discovered in Ethiopia.

There is nothing better than to strive for something that is fundamentally honest. Unfortunately, the honesty in coffee trade has in the past often been left by the wayside. Therefore, focusing on top quality, kafrika particularly aims for respectful and fair treatment of coffee farmers and the environment: "Consumption of coffee needs to be more sustainable, because this will be the only way people can lead a good life in the producing countries. Sustainability is best achieved by focusing on highest quality possible and cooperating with organizations such as the Rainforest Alliance. We are proud of our new coffee from Malawi, who also bears the seal of the Rainforest Alliance. In addition, some of the coffee from kafrika is also certified organic” says Lars Györvari, project leader at kafrika.

But the team of kafrika selects its specialty coffees not only on the basis of certified and sustainable methods of cultivation: each coffee has to be exceptional in taste and quality.  According to the cupping notes, the newly introduced Pamwamba Malawi exhibits tastes of caramel, dark chocolate and blackberries. Together with Germany's best coffee experts, the entire kafrika team tastes and selects Africa’s finest coffees which will then be offered in the online shop at kafrika.de. The founders at kafrika are convinced that coffee should not only serve as a quick buzz in the morning but should be celebrated and enjoyed every single day. “Coffee to go” is out - instead, the guys from kafrika prefer a real break from the hustle of everyday tasks to enjoy coffee more consciously. Coffee from Malawi is the ideal companion for that break.

Finally, for kafrika there is also the question of social responsibility. With the desire to turn coffee into an honest business again, is important to treat trading partners as equals instead of looking for the personal benefit only. Thus, kafrika supports entrepreneurs in some of the poorest parts of Africa through Micro – der Gute Kredit from World Vision. At the same time, these micro loans are being reinvested for the benefit of an entire community. Thus, a single donation will multiply and help on many different levels. Helping people help themselves is the motto here.

For questions and comments, do get in touch with the team of kafrika who is eager to hear from you: kontakt@kafrika.de.

German: 

Kaffee spielt in Malawi eine eher untergeordnete Rolle, zumindest wirtschaftlich betrachtet. Gerade einmal 2000 Tonnen – Tendenz steigend – werden hier jährlich geerntet und nur gut die Hälfte davon wird exportiert. So hat Malawi einen verschwindend geringen Anteil am Welthandel für Kaffee. Dennoch produzieren in diesem kleinen, langgezogenen Land zwischen Tansania und Sambia die lokalen Kaffeebauern einen Kaffee auf den sie stolz sein können.

Das haben auch die Gründer von kafrika entdeckt: Erst Anfang Mai ging der neue Online Shop für Spezialitätenkaffee „kafrika – africa’s finest coffee“ online. Der Name ist Programm: bei kafrika konzentrieren sich die drei Team-Mitglieder Lars Györvari, Hermann Sorg und Dietmar Beyer zu 100% auf afrikanischen Kaffee. Kein anderer Kontinent, so sind sich die Gründer von kafrika sicher, bietet eine so große Kaffee-Aromavielfalt wie Afrika. Zudem ist Afrika der Heimatkontinent des Kaffees, denn in Äthiopien wurde der Kaffee erstmals entdeckt.

Es gibt nichts Besseres als nach etwas zu streben, das grundehrlich ist. Leider ist die Ehrlichkeit beim Kaffeehandel in der Vergangenheit häufig auf der Strecke geblieben. Auf Spitzenqualität fokussiert, achtet kafrika deshalb ganz besonders auf den fairen Umgang mit Mensch und Natur: „Kaffeegenuss muss nachhaltig sein, denn nur so können Menschen in den Anbauländern ein gutes Leben führen. Das gelingt am besten durch den Fokus auf Qualität und die Zusammenarbeit mit Organisationen wie die Rainforest Alliance. Wir sind stolz auf unseren neuen Kaffee aus Malawi, der ebenfalls das Siegel der Rainforest Alliance trägt. Zudem sind einige der Kaffees von kafrika auch Bio-zertifiziert“ sagt Lars Györvari, Projektleiter bei kafrika.

Doch nicht nur auf Grund der zertifizierten, nachhaltigen Anbauweise, sondern auch wegen seiner herausragenden Qualität und des hervorragenden Geschmacks ist das Team von kafrika vom neuen Kaffee aus Malawi begeistert: der Pamwamba Kaffee aus der Region Thyolo in Malawi (http://www.kafrika.de/shop/pamwamba-kaffee-malawi.html) ist nach unabhängiger Beurteilung einer der besten Kaffees Afrika’s und schmeckt nach Brombeeren, Karamell und Zartbitterschokolade. Das ergaben die Verkostungsnotizen mit kafrika’s Röstmeister und Q-Grader Thomas Eckel. Gemeinsam mit Deutschlands besten Kaffeeexperten entscheidet das gesamte kafrika Team darüber, welcher Kaffee letztlich im Online Shop auf www.kafrika.de angeboten werden soll. Bei kafrika ist man davon überzeugt, dass Kaffee nicht nur als Wachmacher dient, sondern täglich zelebriert werden sollte. „Coffee to go“ ist out – stattdessen nehmen sich die Jungs von kafrika lieber eine Auszeit, um Kaffee bewusst zu genießen. Kaffee aus Malawi ist dafür bestens geeignet.

Schließlich ist sich kafrika auch seiner sozialen Verantwortung bewusst. Mit dem Wunsch, dass Kaffee wieder ein ehrliches Geschäft wird, bei dem sich Handelspartner auf Augenhöhe begegnen, unterstützt kafrika mit Micro –der Gute Kredit von World Vision (http://www.kafrika.de/blog/unterst%C3%BCtzung-f%C3%BCr-unternehmer-%C3%BCber-micro-kredit-von-world-vision.html) Unternehmer in Afrika mit Mikro-Krediten, die gleichzeitig als Spende reinvestiert werden und so einem gesamten afrikanischen Dorf zu Gute kommen. Hilfe zur Selbsthilfe lautet hier die Devise.

Das Team von kafrika freut sich auf Ihre Kontaktaufnahme: kontakt@kafrika.de




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Malawi at the Shows - get discounted/free tickets
Posted on: Monday, January 12, 2015

Malawi Connections
Posted on: Thursday, January 08, 2015

What the papers say about Malawi! 2014 Archive
Posted on: Tuesday, January 01, 2013

What the papers say about Malawi! 2012 - 2013 Archive
Posted on: Tuesday, January 01, 2013

What the papers say about Malawi!
Posted on: Tuesday, January 01, 2013